Developing a Holistic Content Marketing Plan While content creation is vital, its true power is unleashed with a holistic content marketing strategy that ensures every piece serves a purpose and contributes to business goals. This involves understanding your audience’s journey to create content for various funnel stages, performing content audits to identify gaps, planning diverse formats like blogs, videos, and infographics, and consistently distributing content through a well organized calendar, all while measuring performance to build authority and convert relationships into loyal customers.